In the past few years, marketing trends have seen a lot of new additions in technology & trends. One of the results of innovations in the marketing sphere is the Social Media Feed Aggregator tool.
From content creation to content aggregation, these tools have changed the definition of content marketing.
Certainly, it’s good to hold the attention of your target audiences by showcasing a variety of unique content.
But at the same time, creating a different type of content can be both time-consuming & expensive.
And if you are a small business, then it can be really difficult for you to cope up with the losses in less time.
So, what could solve your problem? After keeping an eye on the ongoing marketing trends, we have figured out the answer to this question and that is, of course, Social Media Feed Aggregator tools.
In this blog, we will enlighten about social media feed aggregators and the factors that influence the decision of choosing the best aggregator tool.
What is Social Media Feed Aggregator Tool?
Offering a helping hand to brands, Social Media feed Aggregator tool is basically defined as a piece of software that allows in bringing feeds from various social media platforms and displaying them in one place.
The feeds are aggregated via hashtags, handles, mentions, etc. in real-time which can be moderated & customized to make them more attractive for the audience.
There are innumerable social media Feed aggregator tools like Taggbox which have become the savior of thousands of businesses & brands of all sizes.
This tool collects, curates & embeds/displays social media feeds from various social media platforms in real-time.
The aggregated content can be moderated & customized to make it look more appealing & fresh.
Taggbox is also compatible with different-different website building platforms like Weeb;y, Wix, Shopify, WordPress, and more.
This makes it the favorite of marketers as they don’t have to worry about anything.
Speaking of the pricing plans, Taggbox offers a 14 days Free trial as well as paid plans, depending on the needs of the business.
Factors Affecting the Choice of Social Media Feed Aggregator Tools
1. Automated Moderation
As you know the internet can be accessed by everyone from anywhere, it has resulted in an increase in trolling and spamming.
Therefore, moderation is very much required in your content. For example, social media feeds contain irrelevant & unwanted comments that need to filter out. Here social media aggregator tools with moderation panels can be of great help.
These tools can filter out all the vulgar comments from your social media feeds to make them look more fresh & clean.
So, always search for an aggregator tool with a Moderation option to make your feeds great.
The social media feeds are aggregated in the raw form and they need to be customized using designing elements like banner, background, font size & font color, themes, and more.
A good social media Feed aggregator must have an amazing personalization feature to change how your social media feeds look.
Every marketer is eager to know how well the social media Feed aggregator they have chosen has performed.
Tools with an in-built analytics feature can help you get a full report regarding impressions, clicks, engagement & more on your feeds.
You can use these facts & figures to optimize your feeds to improve their overall performance.
4. Various Social Media Networks Compatibility
You need to check that the social media feed aggregator tool you are looking for supports the maximum social media platforms.
Why? Because your target audience is dispersed, so make sure that you aggregate content from different social platforms.
5. Rights Management
One of the major concerns of businesses is the privacy & security of online content. Therefore, always make sure that the best social media aggregator offers rights management features.
With the help of rights management, you can legally repurpose the user-generated content by directly getting the rights from the original content creator.
6. Price Options
The budget of your business can change the entire scenario of social media aggregator tool selection.
For example, if your budget allows you to opt for the paid subscription of any aggregator tool then it’s great, but if not, you can always opt for Free Trial. Choose according to your business needs and budget.
Also, consider options like subscription cancellation, so that you can terminate your plan anytime you want.
Other than the above-mentioned factors, there are several more but you need to focus more on these only
Now you must have understood the concept of social media aggregator tools.
However, choosing the best tool can be a daunting task, but after reading the aforementioned factor you can easily save your time and money.
Remember you choose the best-suited aggregator tool as per your business needs.
Also, keep this thing in mind that you need to cut the edge of your industry’s competition.