Instagram already has over 1 billion users. For this reason, this social media platform is a great tool for digital marketers to leverage engagement.
Nowadays, it is a must for all marketers to advertise their business on Instagram. This social media platform allows brands to better reach their target audience. Also, proper follow-up on that platform indicates that your brand is legitimate and trustworthy.
1. Post consistently
A visual marketing tool, Tailwind conducted a study of over 100,000 Instagram accounts in 2017, which was conducted to see how the frequency of posting affects engagement rates and increased followers.
This study found that the more often your Instagram profile was posted, the more likes and followers you could get. They also said that accounts that posted more than 7 times a week get more likes and faster followers than profiles that post less frequently.So, businesses that want to increase their follow accounts need to keep posting. Brands that regularly post on social media platforms tend to see better results than brands that do not post regularly.
Instagram has an algorithmic timeline. This allows you to consistently post key elements that appear at the top of your followers’ feed. Also, if your posts are regularly liked or shared and gaining significant engagement, the platform’s algorithm places you on top of your followers’ feed.
2. Post videos, live videos and Instagram stories
Instagram started as a photo sharing platform. However, over the years, it began to feature not only photos, but also videos and Instagram stories. This allows brands to create different types of content that they can use to leverage engagement and increase followers. If you want to grow up your posts then you can also buy Intstagram likes for your posts. This would automatically attracts more customers towards your page.
3. Use relevant and high-quality hashtags
Hashtags are an important part of Instagram, and with the right hashtags, you can expose your posts to a large number of targeted audiences. In fact, the popularity of hashtags has made social media platforms a feature that allows users to follow hashtags of interest.
Two studies conducted by Simply Measured found that Instagram posts with both hashtags and geotags had the highest average engagement. Needless to say, hashtags can be the best tools businesses can use to grow Instagram followers.
If you want to know which hashtag to use for your next post, there is a free Instagram tool. Focalmark, AutoHash, and Display Purpose, for example, can easily provide high-quality, relevant hashtags. Just type in a few words to describe the image you want to post, and you’ll get a list of top hashtags.
4. User-generated content sharing
User-generated content is one of the most effective ways to grow your business’ Instagram followers. So, find the best user-generated content and then post it on your Instagram profile. You need to tag the original creator of the content.
This will help you show yourself to followers who have received user-generated content. And when they find out that your posts are worth seeing, they are more likely to follow you.
5. Collaborate with other Instagram profiles
Collaborating with others is another great way to increase your Instagram follow and reach. This can be done in the form of a partnership or sponsorship.To collaborate through partnerships, find someone with a lot of followers on social media platforms. This will help you get a larger audience. After that, think about what to do with your chosen partner. In order to get your audience’s attention, you need to be creative and have fun in this part.
For example, you can choose an Instagram influencer to take over your brand. This brand acquisition will attract the attention of you and your partner followers. Providing great collaboration will likely increase your followers.
On the other hand, if you have a budget, you can try sponsoring an influencer. Choose and sponsor popular influencers to let your followers and fans know your brand.
6. Post your post at the best time
One thing worth noting in this part is that there is no best time to post a post on Instagram. Rather, each brand has the best time to post their own posts. You only need to record timeliness every time you post.If you’re not sure when is the best time to post, you can also use the Instagram analytics tool. Some of these tools are Buffer fir Business and Iconosquare.
Instagram analytics tools can help you find the best time to post your post. Just enter your Instagram data and the tool will do its magic. It is very useful if you don’t have a business account on the platform because you don’t have access to Instagram Insights.
7. Communication with fans
You can reach more people and get more followers with Instagram’s navigation tab.You can also like and reply to comments to interact with your followers. Since they took the time and effort to check and comment on your posts, it would be nice to reply to them to repay their efforts.
8. Contest held
Hosting a contest on Instagram is a great way to increase your followers. For example, you can invite followers to tag friends and like posts to participate in a contest. This allows you to get more engagement and followers. This step helps you reach those who haven’t yet reached it. Except for these steps, the Social captain is providing the best platform for the development of your business. If you have an Instagram business account then you must check the Instagram likes and followers packages of this website.