There are over 300 million companies in the world. With so many brands, it is difficult to be known especially if you are just starting your business. Having your brand recognized is as important as having your name; without it, you will have no identity.
For a company, having customers familiar with your brand is essential; this is called brand recognition. Brand awareness, on the other hand, is the familiarity of the customers about the specifications and lifespan of the product or in most cases; brand awareness is the level of consumer consciousness of a company.
Brand awareness can also be defined as brand recognition and brand recall. Brand recognition is when customers have knowledge and familiarity of a specific product while brand recall is the customers automatically thinking of a brand for a specific product (for example, automatically thinking Kleenex as a brand of tissues). We, humans, tend to purchase products depending on the level of familiarity we have on certain brands, and when we are wellaware of a brand, we tend to buy more especially if it has a good reputation.
If you want to expand your brand awareness to your potential customers, here are some tips from Panda Paper Roll on how you can increase your brand awareness.